Is Wine at Christmas an ideal gift for clients

Promotional Products EziTag System News

EziTag Systems

20 Nov 2014

Is Wine at Christmas an ideal gift for clients?

It seems to me that today’s society is always itching for a chance to be offended and to make a complaint. Usually these complaints are over trivial matters. What can seem like a perfectly innocent Christmas gift to clients as a way of saying “thanks” can be a disaster if you choose the wrong gift? So is a lovely bottle of wine in a nice presentation package politically correct and how do you choose an appropriate gift?

RULE NUMBER ONE: I have five adult children, all well-mannered, successful, and I’m proud of all of them. About 10 years ago one of our supplier’s hand delivered a Christmas present. It was a book titled “How to raise teenagers”. It offended me as I took it to mean I was doing a bad job with my kids. This supplier made a Rule Number One error. He used his personal beliefs and values to decide what to give clients for Christmas. This is a huge no-no. Don’t use your personal tastes when deciding on Christmas gifts.

RULE NUMBER TWO: Everyone’s different. There is no gift that suits everyone. Members of AA will not appreciate a bottle of wine, or even liqueur chocolates. On the other hand wine lovers will thank you for the bottle. People with peanut allergies won’t appreciate a gift box of exclusive peanuts. Classical music lovers won’t appreciate a jazz CD. And on and on it goes. So how do you decide?

RULE NUMBER THREE: Know your clients. If you’ve been regularly networking with clients you’ll understand their preferences and what they’d appreciate as a gift.

They say it’s the thought that matters. But does it if there’s no thinking? So a nice bottle of wine in one of our printed wine bags will be a great gift for many, possibly most clients, but only for those you know will appreciate it and not be offended by it.