Successful name badge design

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EziTag Systems

9 Feb 2015

What it takes to get it right!

In the business world, name badges are a vital tool.

They allow us to communicate essential information about ourselves quickly and easily - but you’d be surprised at how many companies get it wrong...

At best they’re unprofessional, but at their worst can be confusing and sometimes completely indecipherable.

So let’s take a look at some of the key elements of name badge design and find out what it takes to create winning badges every time.

1.       Size

How much information you need to put on your name badge is the greatest determining factor behind any badge choice.

Try not to overcrowd your name badge, and so think about what you need to display.

Plastic name cards 85.4mm wide and 56mm high are suitable for detailed badges which require more information (photo, logos etc.), but simpler and smaller badges can be used where only a name needs to be displayed.

Some of our most popular sizes are NCH020FP, NCH012AFP and NCH018AFP


2.       Type

What type of badge you choose is also important, and which type you choose really depends on the situation and how the badges are to be used.

For a permanent, personalised and durable solution, you’ll need a plastic name badge card - but DIY name tags can be used over and over again as your staff change.

Pinned or clipped name badges are a popular choice. They’re conveniently and easily attached, but you should consider their suitability.

Magnetic clips are easy to position, and work well on any kind of clothing. And if you’re attending a conference you might want something that’s a little easier to take on and off, and so a lanyard attachment might work better.

We also believe offering double sided print option gives greater flexibity with choice of attachments and does away with the need to print 2 inserts for each name tag.

3.       Placement

Think of every element you’ll need on your name badge – your name, your job role, your company name and logo etc.

How important are they?

As a general rule, the more important an element is the more prominent it should be.

So if you’re designing a name badge for a trade show or a conference, the most important elements will be your name and your business or job role, and these two elements should occupy the first and second lines of the badge.

You should also think about their alignment.

Have you created a badge with an even, well-balanced space – or is it untidy, busy or uneven?

In many cases, a clear, well-presented design can be achieved by centring all text elements across the badge.

4.       Font

First and foremost, the information on your name badge should be clear and readable - so make sure that whatever font you choose is easily decipherable!

Using different fonts is a great way to further differentiate between text elements, and can add to the clarity when used subtly.

But remember that simplicity is the key to success, and avoid ornate and cursive fonts.

5.       Colour

Colour is always secondary in importance to text, which must always be readable.

Keep things simple and pick a background of just one or two colours. Most name tags can be printed in edge to edge colour making them stylish and a professional finish. Remember to ask your graphic designer to leave a 3mm bleed when requiring edge to edge print.